Find, hire employees at the speed of Twitter

July 29, 2009

844460_39845064How fast can you hire an employee?

Grant Coffman did it within three days of finding a strong candidate using Twitter, the web-based communications tool.

Fast enough for you?

Grant is a registered financial services representative and division leader at Primerica in Sharonville Ohio who needed to fill a spot on his sales team in the northern Cincinnati suburbs. We met on a Monday morning to introduce social media and covered basics about how he might begin to use Twitter as part of networking to get to know people and build relationships that might turn them into customers.

“I went right in and told my boss that we needed to start using this,” Grant says. Read the rest of this entry »

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Posted by Chris Celek

Want to learn about social media, get up for breakfast

July 24, 2009

995326_22286617Listen closely at breakfast and you can confirm what for many folks is still hard to believe. Official studies, market research and business news headlines report:

• Top business executives in their 40s use Twitter every day or several times a week, according to a June study by Forbes and Google.

• The number of Facebook users 18-25 years old decreased by nearly 600,000, while their parents (and grandparents) used the networking web site in record numbers last month.

• 51 percent of small businesses surveyed in March told Sage North America that they use social media to acquire and retain customers. Also, 57% said tough economic conditions are “very” or “extremely” important in their decision to use social media as part of their business strategy.

Choose to believe these surveys and the experts who compile them — or not. But you can get closer to details about how older adults are adopting social media for their personal use and, yes, for business, by listening to what’s said around the breakfast table.

I swear I didn’t bring up the subject Tuesday morning. Didn’t have to. Read the rest of this entry »

Comments Off on Want to learn about social media, get up for breakfast | Social Media | Permalink
Posted by Chris Celek