Most of our clients that talk about social media know they want it, but have no idea how to use it. I am a strong believer in the fact that it MUST be a social interaction between the business and consumer, not just another way to stuff discounts and freebies down someones throat.

Jumpstart Java is definitely doing it the right way. Are they doing any type of in-store promotions to get more fans? Most people I talk to at first never make the connection and don’t market their on-line business via in store promotion.

Many of the case studies out there of companies using Facebook are major brands or chains (i.e. Coke or Starbucks) but Jumpstart and Dayton Children’s prove you don’t have to be huge to benefit on Facebook.

I’d also suggest folks look into doing advertising on Facebook as a way to compliment their Fan Pages, as you can do very specific geo-targeting and demographic and psychographic targeting. For example, Dayton Children’s could target ads to people age 20 – 60 who live within 50 miles of Dayton.