Help your customers become fans on Facebook

February 18, 2010

7 hours.

That’s how much time the average user spent on Facebook in January. That makes Facebook the most-used site on the web, well ahead of No. 2 Yahoo (2 hours) and No. 3 Google (1.23 hours), according to new research by Nielsen.

That same month, Facebook raced ahead of Yahoo to become the place where the largest share of time — 11.6 percent — is spent on the web. No. 2 is Yahoo at 4.25 percent and Google is No. 3 at 4.1 percent, according a Feb. 18 report by Compete.com.

That’s a lot of numbers and I promise to not load you down with more. But these numbers point to a lot of questions businesses should be able to answer. Here’s the big one:

Where are your customers?

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