Here’s 12 tips for 2012, and they begin and end with video for your business:
1. To connect with more customers, think video. Show them what you do. Show them how you do it. Show them work you’ve completed. Show them — and let them hear from — your customers who are thrilled with your products and services.
2. Introduce yourself, and your employees. There’s no substitute for meeting in person, shaking hands and talking to get to know the person you’re considering doing business with but remember that customers want to check you out online before they decide to talk directly with you. Increase your opportunities to be found online and get that in-person meeting by using video online so that customers can see and hear you. Read the rest of this entry »
Ron Harper, is back for part two of his tips for businesses that want to use video online.
Ron’s an award-winning producer and copywriter for radio, television and the web who owns Video on Your Website, Ron is also a voiceover artist who has worked with many Fortune 500 companies. If that’s not enough, he has written and hosted a nationally syndicated radio feature, and co-wrote an episode of Laverne and Shirley.
You’ll want to ask Ron about ways video will help you show your products and services to potential customers. Before you do, listen to this next video as Ron explains why there’s no better way to say hello and introduce yourself and your business than with video online. Read the rest of this entry »
Meet Ron Harper, an award-winning producer and copywriter for radio, television and the web. Owner of Video on Your Website, Ron is also a voiceover artist who has worked with many Fortune 500 companies.
He has written and hosted a nationally syndicated radio feature, and co-wrote an episode of Laverne and Shirley. Ask him who’s funnier, Lenny, or Squiggy.
You’ll also want to ask Ron about ways video will help you show your products and services to potential customers. I’m sure you’ve got a killer sales pitch, well-produced brochures and likely an up-to-date website. Good for you. These are all the basics. But if you want to grab the attention of someone who’s checking you out. use video. There’s no better way to say hello and introduce yourself and your business. Read the rest of this entry »
It’s simple: Your customers and competitors are spending their time with it — so you should, too.
Here’s my answer to the head of an engineering consulting firm in Mason who leaned across the table during breakfast, and got right to the point.
“Why should I spend any time on social media?” the business owner demanded to know.
He’s not the first to ask that question. The line of owners who doubt whether social media is right for their businesses, honestly, is quite long. And my answer is always the same. Read the rest of this entry »
Here’s what I learned by spending the day on a college campus today, listening to college and pro basketball legend Bill Walton tell many of the smartest investment bankers and finance students how the lessons he learned in sports apply in their world.
The day’s lessons also apply to businesses that use social media to meet, connect and communicate with customers. Here’s how:
Walton played at UCLA for another legend, coach John Wooden, who Walton reminded the financial education conference participants, taught him that it’s never about how good a performer you are individually. It’s always about how good your team is.
The take-away for businesses is that they should not rely on one person to handle all of the duties on Twitter, Facebook, Linkedin, YouTube and where ever else the company needs to reach customers and partners. Can’t be done, not if you want to improve, grow and attract more friends, fans and followers. Read the rest of this entry »
Chris Jensen has a simple idea that is really tough for many of us to pull off well.
“When 60 seconds just isn’t enough, podcasting is the innovative way to be heard,” Chris says.
He ought to know. He’s worked in radio and TV for years, and his business at Audio Concepts in Bath, Ohio, is to help businesses sound their best. Read the rest of this entry »
Business owners frequently tell me that they’re uncomfortable with making decisions about what to say to customers online. They want to use Facebook or a blog but they don’t know what to write about. And they’re certainly not about to get in front of a camera to talk about their products or services and then share it on YouTube.
But customers want information they can use to solve a problem or answer a question today. They’re looking for tips, advice and insights that will help them. Businesses that provide that information — and do so without direct sales pitches — can build relationships with customers. Help them today and put yourself in position to do business when the customers are ready for you.
Customers also want information in a format that is immediate and easy to digest and in a format that they prefer. Podcasts allow your customers and potential customers to hear, in your own voice, the attributes and benefits of working with your company, says Chris Jensen, president of Audio Concepts in Bath, Ohio. And sometimes it’s just easier for a business owner to share information by talking about what they know and do in business. Read the rest of this entry »
Forget the best-of-what-happened-in-2010 lists and top trends to watch in 2011. I’m tired of remembering and forecasting. Let’s focus on five steps to take now to grow your business.
Yes, 4 of these 5 tips are actions to do online. They are things you can do. Now. With little or no cost, except your time. So, here’s how to kick start the new year:
1. Tell people you exist. Otherwise, they won’t find you.
There are lots of ways to accomplish this with websites, blogs and social media but my must-haves include Google Profile for individuals and Google Places for your business; and the Local Listings Center on Yahoo and also on Bing. Read the rest of this entry »
You update your status on Facebook. You share your events. You post photos into galleries. And, you add video. All on your business fan page.
Your Facebook fans then all see all of your great content. Right?
Little chance.
Here’s a fact of Facebook life that all businesses need to know – and live by – to make your fan page work for you. Today’s tip comes with a huge assist from Jay Feitlinger, owner of StringCan Interactive, an online marketing and social media agency in Phoenix, Ariz. Jay attended a Facebook developer conference earlier this year and paid close attention to Facebook’s explanation of the formula used to determine what content shows up in your news feed.
Facebook uses its Edge Rank formula to determine where page updates appear in top news feeds, Jay Feitlinger writes in Website Magazine this month.
Jay shares his take-away notes from the conference this month in Website Magazine, including the math that makes Facebook work. The bottom line for businesses: “If you post content on your page that does not follow the … formula you are wasting your time, as updates will not be seen by your fans,” Jay writes. Read the rest of this entry »
Businesses, networking and community groups invite Chris Celek to talk about how to use social media. When you need a program or speaker, talk with Chris. E-mail: chris@celekmedia.com
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Posted by Chris Celek 
The Facebook math you should learn to improve your business fan page’s bottom line
November 29, 2010You update your status on Facebook. You share your events. You post photos into galleries. And, you add video. All on your business fan page.
Your Facebook fans then all see all of your great content. Right?
Little chance.
Here’s a fact of Facebook life that all businesses need to know – and live by – to make your fan page work for you. Today’s tip comes with a huge assist from Jay Feitlinger, owner of StringCan Interactive, an online marketing and social media agency in Phoenix, Ariz. Jay attended a Facebook developer conference earlier this year and paid close attention to Facebook’s explanation of the formula used to determine what content shows up in your news feed.
Facebook uses its Edge Rank formula to determine where page updates appear in top news feeds, Jay Feitlinger writes in Website Magazine this month.
Jay shares his take-away notes from the conference this month in Website Magazine, including the math that makes Facebook work. The bottom line for businesses: “If you post content on your page that does not follow the … formula you are wasting your time, as updates will not be seen by your fans,” Jay writes. Read the rest of this entry »
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