Video for Your Business 3: In New Year, Think Video, Tell Your Story Online

December 31, 2011

Here’s 12 tips for 2012, and they begin and end with video for your business:

1. To connect with more customers, think video. Show them what you do. Show them how you do it. Show them work you’ve completed. Show them — and let them hear from — your customers who are thrilled with your products and services.

2. Introduce yourself, and your employees. There’s no substitute for meeting in person, shaking hands and talking to get to know the person you’re considering doing business with but remember that customers want to check you out online before they decide to talk directly with you. Increase your opportunities to be found online and get that in-person meeting by using video online so that customers can see and hear you. Read the rest of this entry »


Video for Your Business 2: Who do I put in front of the camera and what do I have them say?

November 22, 2011

Ron Harper, is back for part two of his tips for businesses that want to use video online.

Ron’s an award-winning producer and copywriter for radio, television and the web who owns Video on Your Website, Ron is also a voiceover artist who has worked with many Fortune 500 companies. If that’s not enough, he has written and hosted a nationally syndicated radio feature, and co-wrote an episode of Laverne and Shirley.

You’ll want to ask Ron about ways video will help you show your products and services to potential customers. Before you do, listen to this next video as Ron explains why there’s no better way to say hello and introduce yourself and your business than with video online. Read the rest of this entry »


September 25, 2011

Why bother with social media?

July 7, 2011

Chris Celek article in CinDay B2B how why businesses should use social media.It’s simple: Your customers and competitors are spending their time with it — so you should, too.

Here’s my answer to the head of an engineering consulting firm in Mason who leaned across the table during breakfast, and got right to the point.

“Why should I spend any time on social media?” the business owner demanded to know.

He’s not the first to ask that question. The line of owners who doubt whether social media is right for their businesses, honestly, is quite long. And my answer is always the same. Read the rest of this entry »


Why your business marketing plan should include social media to be heard above competitors

February 22, 2011

Chris Jensen, president of Audio Concepts in Bath, OhioChris Jensen has a simple idea that is really tough for many of us to pull off well.

“When 60 seconds just isn’t enough, podcasting is the innovative way to be heard,” Chris says.

He ought to know. He’s worked in radio and TV for years, and his business at Audio Concepts in Bath, Ohio, is to help businesses sound their best. Read the rest of this entry »


5 things you can do for your business to start the new year

December 31, 2010

Forget the best-of-what-happened-in-2010 lists and top trends to watch in 2011. I’m tired of remembering and forecasting. Let’s focus on five steps to take now to grow your business.Happy New Year 2011

Yes, 4 of these 5 tips are actions to do online. They are things you can do. Now. With little or no cost, except your time. So, here’s how to kick start the new year:

1. Tell people you exist. Otherwise, they won’t find you.

There are lots of ways to accomplish this with websites, blogs and social media but my must-haves include Google Profile for individuals and Google Places for your business; and the Local Listings Center on Yahoo and also on Bing. Read the rest of this entry »


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