Here’s something to bark about. DogWalkBlog spots us and stars in new business video

April 13, 2012

Screen shot of DogWalkBlog website.This doesn’t happen every day. And, it takes a lot to get a mention in DogWalkBlog.

In fact, since Blogger in Chief Rufus Doggeti usually is talking truth and smack about people and issues on his mind, many of the dog’s subjects would rather not be subjected to what DogWalkBlog has to say. Read the rest of this entry »


Video for Your Business 3: In New Year, Think Video, Tell Your Story Online

December 31, 2011

Here’s 12 tips for 2012, and they begin and end with video for your business:

1. To connect with more customers, think video. Show them what you do. Show them how you do it. Show them work you’ve completed. Show them — and let them hear from — your customers who are thrilled with your products and services.

2. Introduce yourself, and your employees. There’s no substitute for meeting in person, shaking hands and talking to get to know the person you’re considering doing business with but remember that customers want to check you out online before they decide to talk directly with you. Increase your opportunities to be found online and get that in-person meeting by using video online so that customers can see and hear you. Read the rest of this entry »


September 25, 2011

Why bother with social media?

July 7, 2011

Chris Celek article in CinDay B2B how why businesses should use social media.It’s simple: Your customers and competitors are spending their time with it — so you should, too.

Here’s my answer to the head of an engineering consulting firm in Mason who leaned across the table during breakfast, and got right to the point.

“Why should I spend any time on social media?” the business owner demanded to know.

He’s not the first to ask that question. The line of owners who doubt whether social media is right for their businesses, honestly, is quite long. And my answer is always the same. Read the rest of this entry »


What basketball has to do with your business and how you use social media

March 31, 2011

Twitter #UDrise Screen shot 2011-03-31 Here’s what I learned by spending the day on a college campus today, listening to college and pro basketball legend Bill Walton tell many of the smartest investment bankers and finance students how the lessons he learned in sports apply in their world.

The day’s lessons also apply to businesses that use social media to meet, connect and communicate with customers. Here’s how:

Walton played at UCLA for another legend, coach John Wooden, who Walton reminded the financial education conference participants, taught him that it’s never about how good a performer you are individually. It’s always about how good your team is.

The take-away for businesses is that they should not rely on one person to handle all of the duties on Twitter, Facebook, Linkedin, YouTube and where ever else the company needs to reach customers and partners. Can’t be done, not if you want to improve, grow and attract more friends, fans and followers. Read the rest of this entry »


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