Video for Your Business 3: In New Year, Think Video, Tell Your Story Online

December 31, 2011

Here’s 12 tips for 2012, and they begin and end with video for your business:

1. To connect with more customers, think video. Show them what you do. Show them how you do it. Show them work you’ve completed. Show them — and let them hear from — your customers who are thrilled with your products and services.

2. Introduce yourself, and your employees. There’s no substitute for meeting in person, shaking hands and talking to get to know the person you’re considering doing business with but remember that customers want to check you out online before they decide to talk directly with you. Increase your opportunities to be found online and get that in-person meeting by using video online so that customers can see and hear you. Read the rest of this entry »

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Posted by Chris Celek

Video for Your Business 1: Showing customers is way better than telling them

November 9, 2011

Meet Ron Harper, an award-winning producer and copywriter for radio, television and the web. Owner of Video on Your Website, Ron is also a voiceover artist who has worked with many Fortune 500 companies.

He has written and hosted a nationally syndicated radio feature, and co-wrote an episode of Laverne and Shirley. Ask him who’s funnier, Lenny, or Squiggy.

You’ll also want to ask Ron about ways video will help you show your products and services to potential customers. I’m sure you’ve got a killer sales pitch, well-produced brochures and likely an up-to-date website. Good for you. These are all the basics. But if you want to grab the attention of someone who’s checking you out. use video. There’s no better way to say hello and introduce yourself and your business. Read the rest of this entry »

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Posted by Chris Celek

The Future is Now at PodCamp and NKU

October 23, 2011

Digitorium at the College of Informatics at Northern Kentucky UniversityHere’s the world’s largest video wall of its kind, the centerpiece of the brand new College of Informatics in Griffin Hall at Northern Kentucky University.

It’s a fitting host for PodCamp Cincinnati, held Saturday, Oct. 22, 2011.

Griffin Hall’s classrooms, public spaces, labs and the Digitorium, where the video wall is located, are packed with technology to make it possible to communicate and collaborate.

That’s what informatics is all about — using technology to share, learn and work together.

That’s what Podcamp Cincinnati is all about, too.

More Photos: See what PodCamp and the NKU College of Informatics offer.

PodCamp Cincinnati sponsor logo

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Posted by Chris Celek

Online Basics to Help Your Business Get Started

October 23, 2011

More to come from PodCamp Cincinnati but here’s a quick update to share my presentation at the College of Informatics at Northern Kentucky University:

Where to Start: Build Your Online Presence from the Ground Up
View more presentations from Chris Celek

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Posted by Chris Celek

See you Saturday, at PodCamp Cincy

October 19, 2011

PodCamp Cincinnati logoSaturday at the brand new College of Informatics building at Northern Kentucky University. Lots of smart, fun people talking about how they use social media in the day jobs, and for fun.

You’ll learn a lot. You’ll get to share what you know and do. If you’re just getting started, you’ll be welcomed and wowed by how much every one is trying to help you out.

It’s inexpensive and you get to see all the shiny tech built into the College of Informatics.

Here’s the schedule, and a shameless plug. I’m presenting early in the day about “Where to Start: Build Your Online Presence from the Ground Up”.

Full list of sessions and presenters here.PodCamp Cincinnati sponsor logo

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Posted by Chris Celek

September 25, 2011

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Posted by Chris Celek

Why bother with social media?

July 7, 2011

Chris Celek article in CinDay B2B how why businesses should use social media.It’s simple: Your customers and competitors are spending their time with it — so you should, too.

Here’s my answer to the head of an engineering consulting firm in Mason who leaned across the table during breakfast, and got right to the point.

“Why should I spend any time on social media?” the business owner demanded to know.

He’s not the first to ask that question. The line of owners who doubt whether social media is right for their businesses, honestly, is quite long. And my answer is always the same. Read the rest of this entry »

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Posted by Chris Celek

What basketball has to do with your business and how you use social media

March 31, 2011

Twitter #UDrise Screen shot 2011-03-31 Here’s what I learned by spending the day on a college campus today, listening to college and pro basketball legend Bill Walton tell many of the smartest investment bankers and finance students how the lessons he learned in sports apply in their world.

The day’s lessons also apply to businesses that use social media to meet, connect and communicate with customers. Here’s how:

Walton played at UCLA for another legend, coach John Wooden, who Walton reminded the financial education conference participants, taught him that it’s never about how good a performer you are individually. It’s always about how good your team is.

The take-away for businesses is that they should not rely on one person to handle all of the duties on Twitter, Facebook, Linkedin, YouTube and where ever else the company needs to reach customers and partners. Can’t be done, not if you want to improve, grow and attract more friends, fans and followers. Read the rest of this entry »

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Posted by Chris Celek

Why your business marketing plan should include social media to be heard above competitors

February 22, 2011

Chris Jensen, president of Audio Concepts in Bath, OhioChris Jensen has a simple idea that is really tough for many of us to pull off well.

“When 60 seconds just isn’t enough, podcasting is the innovative way to be heard,” Chris says.

He ought to know. He’s worked in radio and TV for years, and his business at Audio Concepts in Bath, Ohio, is to help businesses sound their best. Read the rest of this entry »

1 Comment | Business, Customers, Facebook, Podcasts, Social Media, Video, You Tube | Permalink
Posted by Chris Celek

Talk with your customers with podcasts so they can hear you when they’re ready

January 31, 2011

Business owners frequently tell me that they’re uncomfortable with making decisions about what to say to customers online. They want to use Facebook or a blog but they don’t know what to write about. And they’re certainly not about to get in front of a camera to talk about their products or services and then share it on YouTube.

But customers want information they can use to solve a problem or answer a question today. They’re looking for tips, advice and insights that will help them. Businesses that provide that information — and do so without direct sales pitches — can build relationships with customers. Help them today and put yourself in position to do business when the customers are ready for you.Chris Jensen, president of Audio Concepts, talks about using podcasts for business

Customers also want information in a format that is immediate and easy to digest and in a format that they prefer. Podcasts allow your customers and potential customers to hear, in your own voice, the attributes and benefits of working with your company, says Chris Jensen, president of Audio Concepts in Bath, Ohio. And sometimes it’s just easier for a business owner to share information by talking about what they know and do in business. Read the rest of this entry »

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Posted by Chris Celek

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