Put Google Places to work for your business for free

July 31, 2010

Celek Media Consulting example of Google Places page with map, coupon information.Among the tools Google offers for free to business are Places and Maps along with a nifty coupon service.

You want to take ownership of the information Google displays about your business in Google Maps by creating a Google account and claiming your business profile. Google will call or e-mail your business to confirm that you indeed represent the business. Google provides PIN that you enter online to authenticate your business account.

Then make sure that all of the information about your business is up to date, accurate, and includes the keywords you’ve identified about your business, products and services, location and customers to help improve your search ranking. Read the rest of this entry »


Use web video to introduce yourself, show off your business to attract customers

October 14, 2009

Video is for national brands with budgets big enough to buy network television time. Right?

Jeff Zaret videoWell, sure, but it’s also for your local business. It’s affordable and a compelling way to introduce yourself and your business to customers online. Companies like Schmidt Heating and Cooling in Cincinnati smartly use video on its web site and in its Yellow Pages advertising as a virtual way to shake hands and say hello. Minuteman Press of Lebanon (Ohio) created a television commercial and also posted a version on Google Video to quickly demonstrate all of its services and equipment. The Cincinnati Museum Center announced winners of contest with video on its Facebook Fan Page. And Jeff Zaret, VP of sales at National Processing Solutions in Centerville, Ohio, shares tips not about his company’s credit card processing but instead about ways to improve your customer service. He posted a series of three videos on YouTube.

Each of these approaches is different but they have this in common — their image and sound quality is professional. These are good-looking videos that send a clear message about each of the businesses. So I asked a pro how businesses can get this quality and how they should consider using video to connect with customers. Here’s what Mike Cornett, owner of Visual Media Concepts in Dayton, had to say: Read the rest of this entry »


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