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They had the same problem with this. Most members of the National School Public Relations Association Ohio chapter are one-person shops, the boss and staff rolled into one with more good ideas and good projects than time to get them done. So last month, during a breakout session at their annual conference, suggesting they add social networking to work with news media and their communities was a tough sell.

With nearly 50 school P.R. experts in the room, I could see a lot of doubt on their faces. Some were not shy about sharing how difficult it is to add one more thing to already-long to-do lists.

“How do I fit this in?” was the question of the morning.

Here’s how. Don’t make social media a major campaign. Start small. Read the rest of this entry »