When no time is the best time

April 24, 2009

1002525_41466855They had the same problem with this. Most members of the National School Public Relations Association Ohio chapter are one-person shops, the boss and staff rolled into one with more good ideas and good projects than time to get them done. So last month, during a breakout session at their annual conference, suggesting they add social networking to work with news media and their communities was a tough sell.

With nearly 50 school P.R. experts in the room, I could see a lot of doubt on their faces. Some were not shy about sharing how difficult it is to add one more thing to already-long to-do lists.

“How do I fit this in?” was the question of the morning.

Here’s how. Don’t make social media a major campaign. Start small. Read the rest of this entry »

Interviewed by social media leader

March 21, 2009

ShaneBlogSiteYou never know where the next great ideas will be found. Often, they’re not where you expect, which is why it’s exciting for me to run into people like Shane Haggerty online.

Shane’s the PR director for a vocational high school and adult career education center in central Ohio. Not the first place many of  us might look for best practices for social media. But look more closely and you’ll find a leader who’s put Twitter, You Tube and Facebook, among others, to work on behalf of his school community. Just as important, he gives alot of his time to helping other school public relations directors, the Ohio Department of Education and community groups learn about social media, too.

What I like about Shane’s approach is that he’s made using social media a seamless part of his work, another way to communicate with students, parents and the community served by his school. We can all learn from watching how he does it.

So when Shane said in a direct message on Twitter that he’d like to interview me for his blog, I was honored and worried all at the same time. This guy is good at what he does; what, oh what can I share that’s new or helpful to him?

You be the judge. Read the rest of this entry »

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