Chris Jensen has a simple idea that is really tough for many of us to pull off well.
“When 60 seconds just isn’t enough, podcasting is the innovative way to be heard,” Chris says.
He ought to know. He’s worked in radio and TV for years, and his business at Audio Concepts in Bath, Ohio, is to help businesses sound their best. Read the rest of this entry »
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Business, Customers, Facebook, Podcasts, Social Media, Video, You Tube | 
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Posted by Chris Celek
Forget the best-of-what-happened-in-2010 lists and top trends to watch in 2011. I’m tired of remembering and forecasting. Let’s focus on five steps to take now to grow your business.
Yes, 4 of these 5 tips are actions to do online. They are things you can do. Now. With little or no cost, except your time. So, here’s how to kick start the new year:
There are lots of ways to accomplish this with websites, blogs and social media but my must-haves include Google Profile for individuals and Google Places for your business; and the Local Listings Center on Yahoo and also on Bing. Read the rest of this entry »
Comments Off | Business, Customers, Events, Facebook, Google, Linkedin, Listen, Maps, Search Rank, Social Media, You Tube | Permalink
Posted by Chris Celek
Itʼs OK to post about your products and services on your Facebook fan page.
You want customers to know about your business, after all. But limit the commercial messages. A good guideline — direct pitches or commercial message should be 2-3 of every 10 you post. Read the rest of this entry »
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Posted by Chris Celek
Tech leader Jeff Pulver makes the case that businesses need to talk with customers to build relationships with them and that Twitter is better than Facebook for that.
Jeff’s point, as you’ll see and hear in the video from his #140conf road trip visit to Dayton Ohio on Sunday, August 22, is that Facebook is a closed network and therefore less valuable for businesses.
Comments Off | Business, Facebook, Social Media, Twitter | Tagged: Business, Facebook, Facebook Fan Page, Jeff Pulver, Social Media, Twitter | Permalink
Posted by Chris Celek
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The Facebook math you should learn to improve your business fan page’s bottom line
November 29, 2010You update your status on Facebook. You share your events. You post photos into galleries. And, you add video. All on your business fan page.
Your Facebook fans then all see all of your great content. Right?
Little chance.
Here’s a fact of Facebook life that all businesses need to know – and live by – to make your fan page work for you. Today’s tip comes with a huge assist from Jay Feitlinger, owner of StringCan Interactive, an online marketing and social media agency in Phoenix, Ariz. Jay attended a Facebook developer conference earlier this year and paid close attention to Facebook’s explanation of the formula used to determine what content shows up in your news feed.
Facebook uses its Edge Rank formula to determine where page updates appear in top news feeds, Jay Feitlinger writes in Website Magazine this month.
Jay shares his take-away notes from the conference this month in Website Magazine, including the math that makes Facebook work. The bottom line for businesses: “If you post content on your page that does not follow the … formula you are wasting your time, as updates will not be seen by your fans,” Jay writes. Read the rest of this entry »
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