Do you sell to women? Are you connected with them on Facebook?

September 28, 2013

Women in MeetingWhen ever a business owner says to me, “I don’t use Facebook and I don’t plan to use it”, I ask them how many of their customers are women.

Next question: How many of the people you want to become new customers are women? And, then, do these prospects use Facebook?

Facebook users are 53 percent female and 47 percent male. If your goal is to connect with women, then consider not whether you want to use Facebook but whether your customers do and do they expect to meet you and learn about your business on Facebook, too.

Source: Emarketer >>

Businesses will shift more marketing to video in 2012, because that’s what customers watch online

April 22, 2012

The typical Internet user in the United States spends seven hours a month watching videos on YouTube. Any wonder then that business leaders plan to shift a significant amount of their marketing budgets to web videos that showcase products and services, demonstrate how to use these products and services, offer how-to ideas and testimonials from satisfied customers.

In 2012, businesses have new opportunities to tell their stories to customers and potential new customers, who are online looking for information.

Many businesses already are creating and sharing videos. What have you seen that works well to show off a business’s products and services? Who shares videos that help customers learn how to use the business’s products and services?

What is it about a video that makes you want to contact the business directly?

Awesome Business Videos will help you tell your business story with expert editing at the right price.

Video for Your Business 3: In New Year, Think Video, Tell Your Story Online

December 31, 2011

Here’s 12 tips for 2012, and they begin and end with video for your business:

1. To connect with more customers, think video. Show them what you do. Show them how you do it. Show them work you’ve completed. Show them — and let them hear from — your customers who are thrilled with your products and services.

2. Introduce yourself, and your employees. There’s no substitute for meeting in person, shaking hands and talking to get to know the person you’re considering doing business with but remember that customers want to check you out online before they decide to talk directly with you. Increase your opportunities to be found online and get that in-person meeting by using video online so that customers can see and hear you. Read the rest of this entry »

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