When ever a business owner says to me, “I don’t use Facebook and I don’t plan to use it”, I ask them how many of their customers are women.
Next question: How many of the people you want to become new customers are women? And, then, do these prospects use Facebook?
Facebook users are 53 percent female and 47 percent male. If your goal is to connect with women, then consider not whether you want to use Facebook but whether your customers do and do they expect to meet you and learn about your business on Facebook, too.