Do you sell to women? Are you connected with them on Facebook?

September 28, 2013

Women in MeetingWhen ever a business owner says to me, “I don’t use Facebook and I don’t plan to use it”, I ask them how many of their customers are women.

Next question: How many of the people you want to become new customers are women? And, then, do these prospects use Facebook?

Facebook users are 53 percent female and 47 percent male. If your goal is to connect with women, then consider not whether you want to use Facebook but whether your customers do and do they expect to meet you and learn about your business on Facebook, too.

Source: Emarketer >>

Talking tech with Kentucky teachers who know way more than me about connecting with students

July 17, 2012


Here’s what I enjoy about spending the day in Louisville at the annual conference of the Kentucky Association of Career Technology Education. These teachers pick a grand location downtown, right on the Ohio River, and they pack a summer break’s worth of learning into barely two and a half days.

Among the session topics this year: “Beyond Social Networking: Key Tools to Establish Your Expertise with Parents, Students and Stakeholders”. That’s a mouthful and I did share and show the teachers ways that their peers use Twitter, Facebook, blogs, video and bookmarking to connect with students, moms and dads and other teachers. Read the rest of this entry »

Here’s something to bark about. DogWalkBlog spots us and stars in new business video

April 13, 2012

Screen shot of DogWalkBlog website.This doesn’t happen every day. And, it takes a lot to get a mention in DogWalkBlog.

In fact, since Blogger in Chief Rufus Doggeti usually is talking truth and smack about people and issues on his mind, many of the dog’s subjects would rather not be subjected to what DogWalkBlog has to say. Read the rest of this entry »

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