Video for Your Business 3: In New Year, Think Video, Tell Your Story Online

December 31, 2011

Here’s 12 tips for 2012, and they begin and end with video for your business:

1. To connect with more customers, think video. Show them what you do. Show them how you do it. Show them work you’ve completed. Show them — and let them hear from — your customers who are thrilled with your products and services.

2. Introduce yourself, and your employees. There’s no substitute for meeting in person, shaking hands and talking to get to know the person you’re considering doing business with but remember that customers want to check you out online before they decide to talk directly with you. Increase your opportunities to be found online and get that in-person meeting by using video online so that customers can see and hear you. Read the rest of this entry »

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September 25, 2011

Why bother with social media?

July 7, 2011

Chris Celek article in CinDay B2B how why businesses should use social media.It’s simple: Your customers and competitors are spending their time with it — so you should, too.

Here’s my answer to the head of an engineering consulting firm in Mason who leaned across the table during breakfast, and got right to the point.

“Why should I spend any time on social media?” the business owner demanded to know.

He’s not the first to ask that question. The line of owners who doubt whether social media is right for their businesses, honestly, is quite long. And my answer is always the same. Read the rest of this entry »


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