Talking tech with Kentucky teachers who know way more than me about connecting with students

July 17, 2012


Here’s what I enjoy about spending the day in Louisville at the annual conference of the Kentucky Association of Career Technology Education. These teachers pick a grand location downtown, right on the Ohio River, and they pack a summer break’s worth of learning into barely two and a half days.

Among the session topics this year: “Beyond Social Networking: Key Tools to Establish Your Expertise with Parents, Students and Stakeholders”. That’s a mouthful and I did share and show the teachers ways that their peers use Twitter, Facebook, blogs, video and bookmarking to connect with students, moms and dads and other teachers. Read the rest of this entry »

Use photos to improve your search ranking

June 1, 2010

Cadillac Jacks Sports Bar and Grill Facebook fan page photo pageGoogle and the other search engines index all of the content of your Facebook fan page, so how you use photos matters for search ranking.

And, before you can meet and build relationships with customers, your business and your online presence have to be found. Actively and consistently updating your fan page will help you increase the opportunities to be found in searches and photos — among the most-popular content — should be a top priority for your business fan page.

The photos themselves cannot be searched. However, what can be searched — and what you should focus on, includes: Read the rest of this entry »

Put the focus on your customers with photos

May 31, 2010

Kim Lyon Exciting Windows! Facebook fan page photosPhotos are among the most- popular content on web sites. You can use them to highlight your products and services, your employees, facilities and equipment.

You also want to use them to recognize your customers and how they use your products and services.

Take photos of customers when they visit your business or nonprofit.

Take photos when you sponsor events at your location or in your community.

Read the rest of this entry »

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