Talking tech with Kentucky teachers who know way more than me about connecting with students

July 17, 2012


Here’s what I enjoy about spending the day in Louisville at the annual conference of the Kentucky Association of Career Technology Education. These teachers pick a grand location downtown, right on the Ohio River, and they pack a summer break’s worth of learning into barely two and a half days.

Among the session topics this year: “Beyond Social Networking: Key Tools to Establish Your Expertise with Parents, Students and Stakeholders”. That’s a mouthful and I did share and show the teachers ways that their peers use Twitter, Facebook, blogs, video and bookmarking to connect with students, moms and dads and other teachers. Read the rest of this entry »

What basketball has to do with your business and how you use social media

March 31, 2011

Twitter #UDrise Screen shot 2011-03-31 Here’s what I learned by spending the day on a college campus today, listening to college and pro basketball legend Bill Walton tell many of the smartest investment bankers and finance students how the lessons he learned in sports apply in their world.

The day’s lessons also apply to businesses that use social media to meet, connect and communicate with customers. Here’s how:

Walton played at UCLA for another legend, coach John Wooden, who Walton reminded the financial education conference participants, taught him that it’s never about how good a performer you are individually. It’s always about how good your team is.

The take-away for businesses is that they should not rely on one person to handle all of the duties on Twitter, Facebook, Linkedin, YouTube and where ever else the company needs to reach customers and partners. Can’t be done, not if you want to improve, grow and attract more friends, fans and followers. Read the rest of this entry »

Put the focus on your customers with photos

May 31, 2010

Kim Lyon Exciting Windows! Facebook fan page photosPhotos are among the most- popular content on web sites. You can use them to highlight your products and services, your employees, facilities and equipment.

You also want to use them to recognize your customers and how they use your products and services.

Take photos of customers when they visit your business or nonprofit.

Take photos when you sponsor events at your location or in your community.

Read the rest of this entry »

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