Engage your customers

Join me on May 28 for Tech Friday with the Northern Kentucky Chamber of Commerce in Erlanger.

Learn how to listen and have conversations with your customers and people you want to be your customers. Learn what to say and when to say it on social media sites including Twitter, Facebook, and Linkedin. We’ll show you how to use these powerful tools to join communities of other users and to build a new community around you and your business.

 Learn how to: 

• Watch and listen on Twitter to learn what customers are saying about your business, your products and what they want help with. Learn what information to share and when to talk about your business.

· Find business opportunities using Linkedin’s Groups and Answers tools. You’ll go back to the office with new ways to find connections at companies you want to do business with, learn what projects they’re working on, and how to ask for help or provide it.

· Facebook is not just for kids and sharing personal details. We’ll take a close look at how Starbucks makes friends on Facebook and weaves its effort there into what the coffee company also does on Twitter and its corporate web site. You’ll learn how to apply the Starbucks example to your business.

Who is this guy?

I’m an editorial leader who grew up in traditional media who’s helped grow audiences with new web and print publications and promotion that emphasize local information and entertainment content.

I worked for more than 25 years at newspaper and multi-media companies, most recently as managing editor of Cox Ohio Publishing’s 2 daily and 8 weekly newspapers and 6 community web sites in Warren and Butler counties. One of these web sites was honored as the best in North America in 2007; in 2008, the sites grew their audience size from 50 to 87 percent over the previous year.

Now I work as a consultant with small- and medium-size businesses and community groups to help them expand their use social media to reach new customers. I live in Springboro in Warren County , where I’m a member of the Northeast Cincinnati Chamber of Commerce and the Rotary Club of Mason and Deerfield .

Register to attend Tech Fridays on May 28

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