Talk with your customers with podcasts so they can hear you when they’re ready

January 31, 2011

Business owners frequently tell me that they’re uncomfortable with making decisions about what to say to customers online. They want to use Facebook or a blog but they don’t know what to write about. And they’re certainly not about to get in front of a camera to talk about their products or services and then share it on YouTube.

But customers want information they can use to solve a problem or answer a question today. They’re looking for tips, advice and insights that will help them. Businesses that provide that information — and do so without direct sales pitches — can build relationships with customers. Help them today and put yourself in position to do business when the customers are ready for you.Chris Jensen, president of Audio Concepts, talks about using podcasts for business

Customers also want information in a format that is immediate and easy to digest and in a format that they prefer. Podcasts allow your customers and potential customers to hear, in your own voice, the attributes and benefits of working with your company, says Chris Jensen, president of Audio Concepts in Bath, Ohio. And sometimes it’s just easier for a business owner to share information by talking about what they know and do in business. Read the rest of this entry »

The Facebook math you should learn to improve your business fan page’s bottom line

November 29, 2010

You update your status on Facebook. You share your events. You post photos into galleries. And, you add video. All on your business fan page.

Your Facebook fans then all see all of your great content. Right?

Little chance.

Here’s a fact of Facebook life that all businesses need to know – and live by – to make your fan page work for you. Today’s tip comes with a huge assist from Jay Feitlinger, owner of StringCan Interactive, an online marketing and social media agency in Phoenix, Ariz. Jay attended a Facebook developer conference earlier this year and paid close attention to Facebook’s explanation of the formula used to determine what content shows up in your news feed.

Facebook's Edge Rank Formula for determining where updates appear in top news feeds

Facebook uses its Edge Rank formula to determine where page updates appear in top news feeds, Jay Feitlinger writes in Website Magazine this month.

Jay shares his take-away notes from the conference this month in Website Magazine, including the math that makes Facebook work. The bottom line for businesses: “If you post content on your page that does not follow the … formula you are wasting your time, as updates will not be seen by your fans,” Jay writes. Read the rest of this entry »

What’s best for your business — Facebook or Twitter?

August 26, 2010

Tech leader Jeff Pulver makes the case that businesses need to talk with customers to build relationships with them and that Twitter is better than Facebook for that.

Jeff’s point, as you’ll see and hear in the video from his #140conf road trip visit to Dayton Ohio on Sunday, August 22, is that Facebook is a closed network and therefore less valuable for businesses.

Read the rest of this entry »

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