State of Now is Sunday in Dayton with Jeff Pulver

August 18, 2010

And now a time out for this commercial message:

#140 Conference Road Trip through Dayton

Join us Sunday at Blind Bob’s in the Oregon District for the social media event of the year.

Jeff Pulver will stop in Dayton on Sunday, August 22 from 3 to 5 p.m. to lead another of his “The State of Now” conversations with people from throughout the Dayton area.

For complete information, including the list of people attending and driving directions, go to Jeff’s road show registration page.

Who is Jeff Pulver? If you’ve ever made a phone call with your computer or over the Internet for free or very inexpensively, Jeff is one of the guys to thank.

What you can learn by watching, listening to how other businesses use Facebook Fan Pages

December 14, 2009

A conversation with a relative went something like this:

“Facebook is just a waste of time. I don’t use it with family or friends and I certainly don’t see how you would make money with it.”

Another conversation with a business owner in Dayton’s south suburbs went like this:

“I want to use Facebook for my business but I don’t know what to do with it and I don’t want to waste time on it.”

I share these because there are takeaways from both that are useful for businesses considering how to use social media to connect with customers.

Lesson from the first conversation: Read the rest of this entry »

Use web video to introduce yourself, show off your business to attract customers

October 14, 2009

Video is for national brands with budgets big enough to buy network television time. Right?

Jeff Zaret videoWell, sure, but it’s also for your local business. It’s affordable and a compelling way to introduce yourself and your business to customers online. Companies like Schmidt Heating and Cooling in Cincinnati smartly use video on its web site and in its Yellow Pages advertising as a virtual way to shake hands and say hello. Minuteman Press of Lebanon (Ohio) created a television commercial and also posted a version on Google Video to quickly demonstrate all of its services and equipment. The Cincinnati Museum Center announced winners of contest with video on its Facebook Fan Page. And Jeff Zaret, VP of sales at National Processing Solutions in Centerville, Ohio, shares tips not about his company’s credit card processing but instead about ways to improve your customer service. He posted a series of three videos on YouTube.

Each of these approaches is different but they have this in common — their image and sound quality is professional. These are good-looking videos that send a clear message about each of the businesses. So I asked a pro how businesses can get this quality and how they should consider using video to connect with customers. Here’s what Mike Cornett, owner of Visual Media Concepts in Dayton, had to say: Read the rest of this entry »

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