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A conversation with a relative went something like this:

“Facebook is just a waste of time. I don’t use it with family or friends and I certainly don’t see how you would make money with it.”

Another conversation with a business owner in Dayton’s south suburbs went like this:

“I want to use Facebook for my business but I don’t know what to do with it and I don’t want to waste time on it.”

I share these because there are takeaways from both that are useful for businesses considering how to use social media to connect with customers.

Lesson from the first conversation: Read the rest of this entry »