Sometimes this is the request from a business owner: Could you show me how to use Twitter?
Other times, this is the question: Should I use Facebook?
Or this: I’m thinking of using Linkedin. Will it help my business?
My answers: Yes. Yes. Yes.
I work like crazy to avoid saying no to a customer but no is the quickest and best answer for businesses considering whether they should use social media to connect with customers. Why? There are other questions and information about your business and your customers to consider first to help you decide whether to spend time on social media and then which tools to use and how to use them.
Here are questions I ask my customers before we ever get close to answering those first questions they ask. I share them to help prompt discussion about what you want to accomplish at your business, too: Read the rest of this entry »