What’s best for your business — Facebook or Twitter?

August 26, 2010

Tech leader Jeff Pulver makes the case that businesses need to talk with customers to build relationships with them and that Twitter is better than Facebook for that.

Jeff’s point, as you’ll see and hear in the video from his #140conf road trip visit to Dayton Ohio on Sunday, August 22, is that Facebook is a closed network and therefore less valuable for businesses.

Read the rest of this entry »


At Dorothy Lane Market, social media equals ‘word of mouth’ with connections to customers

August 21, 2009

DLM home pageIt’s funny to read what the president & CEO wrote, if only because if you’ve ever shopped for bread, wine or seafood at Dorothy Lane Market, you get the message real fast that the grocery’s employees want to talk with you. They ask if you want that loaf of asiago cheese bread sliced, if you’ve considered the new summer rosé from one of their favorite French organic wineries, or if you’d like them to prepare a dinner of Crispy Dijon Tilapia for you.

So it’s funny, at least to me, that DLM boss Norman Mayne is surprised by how much his customers use social media, including Twitter and Facebook to talk with one another and with Dorothy Lane Market’s employees.

“Who knew that a short 140-character message could be so meaningful to so many people” Mayne wrote in his company’s August newsletter. Read the rest of this entry »


Find, hire employees at the speed of Twitter

July 29, 2009

844460_39845064How fast can you hire an employee?

Grant Coffman did it within three days of finding a strong candidate using Twitter, the web-based communications tool.

Fast enough for you?

Grant is a registered financial services representative and division leader at Primerica in Sharonville Ohio who needed to fill a spot on his sales team in the northern Cincinnati suburbs. We met on a Monday morning to introduce social media and covered basics about how he might begin to use Twitter as part of networking to get to know people and build relationships that might turn them into customers.

“I went right in and told my boss that we needed to start using this,” Grant says. Read the rest of this entry »