Social Media — Learn How to Use for Your Business

August 31, 2009

NEC_Chamber_logoI’m partnering with the Northeast Cincinnati Chamber of Commerce to provide special, low-cost training that will help you put social media to work for your business:

Get Connected — Linkedin, Tuesday Sept. 22

Twitter for Business, Tuesday, Sept. 29

Make Friends, Make Sure They Know Your Business, Tuesday, Oct. 6

Time: noon-1:30 p.m.

Location: Holiday Inn Express, 5100 Natorp Blvd., Mason

Cost: $30 per class, $80 for all 3 classes

Lunch included

Register online today or call Tracey Nickell at the chamber at 513-336-0125.

Social media web sites are not just for kids. Linkedin, Twitter, Facebook, YouTube and Flicker are powerful tools that will connect you with potential customers, keep you in contact with your current customers and drive new sales.

You can expand your network, grow your market and create new business opportunities.

We will show you how. Read the rest of this entry »


At Dorothy Lane Market, social media equals ‘word of mouth’ with connections to customers

August 21, 2009

DLM home pageIt’s funny to read what the president & CEO wrote, if only because if you’ve ever shopped for bread, wine or seafood at Dorothy Lane Market, you get the message real fast that the grocery’s employees want to talk with you. They ask if you want that loaf of asiago cheese bread sliced, if you’ve considered the new summer rosé from one of their favorite French organic wineries, or if you’d like them to prepare a dinner of Crispy Dijon Tilapia for you.

So it’s funny, at least to me, that DLM boss Norman Mayne is surprised by how much his customers use social media, including Twitter and Facebook to talk with one another and with Dorothy Lane Market’s employees.

“Who knew that a short 140-character message could be so meaningful to so many people” Mayne wrote in his company’s August newsletter. Read the rest of this entry »


Find, hire employees at the speed of Twitter

July 29, 2009

844460_39845064How fast can you hire an employee?

Grant Coffman did it within three days of finding a strong candidate using Twitter, the web-based communications tool.

Fast enough for you?

Grant is a registered financial services representative and division leader at Primerica in Sharonville Ohio who needed to fill a spot on his sales team in the northern Cincinnati suburbs. We met on a Monday morning to introduce social media and covered basics about how he might begin to use Twitter as part of networking to get to know people and build relationships that might turn them into customers.

“I went right in and told my boss that we needed to start using this,” Grant says. Read the rest of this entry »