Listen closely at breakfast and you can confirm what for many folks is still hard to believe. Official studies, market research and business news headlines report:
• Top business executives in their 40s use Twitter every day or several times a week, according to a June study by Forbes and Google.
• The number of Facebook users 18-25 years old decreased by nearly 600,000, while their parents (and grandparents) used the networking web site in record numbers last month.
• 51 percent of small businesses surveyed in March told Sage North America that they use social media to acquire and retain customers. Also, 57% said tough economic conditions are “very” or “extremely” important in their decision to use social media as part of their business strategy.
Choose to believe these surveys and the experts who compile them — or not. But you can get closer to details about how older adults are adopting social media for their personal use and, yes, for business, by listening to what’s said around the breakfast table.
I swear I didn’t bring up the subject Tuesday morning. Didn’t have to. Read the rest of this entry »
Posted by Chris Celek 
Excellent advice at 
Sometimes the old way is just good enough to get the job done.
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