Among the tools Google offers for free to business are Places and Maps along with a nifty coupon service.
You want to take ownership of the information Google displays about your business in Google Maps by creating a Google account and claiming your business profile. Google will call or e-mail your business to confirm that you indeed represent the business. Google provides PIN that you enter online to authenticate your business account.
Then make sure that all of the information about your business is up to date, accurate, and includes the keywords you’ve identified about your business, products and services, location and customers to help improve your search ranking. Read the rest of this entry »