Video for Your Business 1: Showing customers is way better than telling them

November 9, 2011

Meet Ron Harper, an award-winning producer and copywriter for radio, television and the web. Owner of Video on Your Website, Ron is also a voiceover artist who has worked with many Fortune 500 companies.

He has written and hosted a nationally syndicated radio feature, and co-wrote an episode of Laverne and Shirley. Ask him who’s funnier, Lenny, or Squiggy.

You’ll also want to ask Ron about ways video will help you show your products and services to potential customers. I’m sure you’ve got a killer sales pitch, well-produced brochures and likely an up-to-date website. Good for you. These are all the basics. But if you want to grab the attention of someone who’s checking you out. use video. There’s no better way to say hello and introduce yourself and your business. Read the rest of this entry »

5 things you can do for your business to start the new year

December 31, 2010

Forget the best-of-what-happened-in-2010 lists and top trends to watch in 2011. I’m tired of remembering and forecasting. Let’s focus on five steps to take now to grow your business.Happy New Year 2011

Yes, 4 of these 5 tips are actions to do online. They are things you can do. Now. With little or no cost, except your time. So, here’s how to kick start the new year:

1. Tell people you exist. Otherwise, they won’t find you.

There are lots of ways to accomplish this with websites, blogs and social media but my must-haves include Google Profile for individuals and Google Places for your business; and the Local Listings Center on Yahoo and also on Bing. Read the rest of this entry »

Put Google Places to work for your business for free

July 31, 2010

Celek Media Consulting example of Google Places page with map, coupon information.Among the tools Google offers for free to business are Places and Maps along with a nifty coupon service.

You want to take ownership of the information Google displays about your business in Google Maps by creating a Google account and claiming your business profile. Google will call or e-mail your business to confirm that you indeed represent the business. Google provides PIN that you enter online to authenticate your business account.

Then make sure that all of the information about your business is up to date, accurate, and includes the keywords you’ve identified about your business, products and services, location and customers to help improve your search ranking. Read the rest of this entry »

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