Put Google Places to work for your business for free

July 31, 2010

Celek Media Consulting example of Google Places page with map, coupon information.Among the tools Google offers for free to business are Places and Maps along with a nifty coupon service.

You want to take ownership of the information Google displays about your business in Google Maps by creating a Google account and claiming your business profile. Google will call or e-mail your business to confirm that you indeed represent the business. Google provides PIN that you enter online to authenticate your business account.

Then make sure that all of the information about your business is up to date, accurate, and includes the keywords you’ve identified about your business, products and services, location and customers to help improve your search ranking. Read the rest of this entry »

Why waste time on social media?

April 11, 2009

At a networking breakfast last month, the owner of an engineering firm wanted to know why anyone would use Linkedin, Twitter, blogs or any social media in their business. He couldn’t have been any more blunt.

“Why the hell should I waste time on that?” the owner said.

My answer to him, and you, is just as direct. Don’t.

Read the rest of this entry »

%d bloggers like this: