What inquiring business minds really want to know

May 28, 2009

logoSpent the morning with a lot of great business folks at the Northern Kentucky Chamber of Commerce Business Expo in Erlanger. Thanks to Kelly Jones of the chamber and Steve Jones of Jaap-Orr in Cincinnati  for the invitation to talk about putting Linkedin and Twitter to work.

About 125 sat in with us at the Receptions conference center; most use Linkedin; fewer use Facebook and about half use Twitter, which I think is a strong showing given the older age range of this group. While they’re active on social networking and communication sites, they wanted to know more about how to connect with potential customers and how to build or expand these relationships.

That was a main topic of my presentation this morning in Erlanger, Ky., south of Cincinnati. My slides and notes are shared on my Linkedin page.

I’m also sharing this reading list of tips, techniques and helpful hints from some of the best social media and communications experts. These will further answer many of the questions raised this morning by the N. Ky. chamber members and I wanted to make them available to you, too: Read the rest of this entry »

Why waste time on social media?

April 11, 2009

At a networking breakfast last month, the owner of an engineering firm wanted to know why anyone would use Linkedin, Twitter, blogs or any social media in their business. He couldn’t have been any more blunt.

“Why the hell should I waste time on that?” the owner said.

My answer to him, and you, is just as direct. Don’t.

Read the rest of this entry »

Engage your customers

March 28, 2009

Join me on May 28 for Tech Friday with the Northern Kentucky Chamber of Commerce in Erlanger.

Learn how to listen and have conversations with your customers and people you want to be your customers. Learn what to say and when to say it on social media sites including Twitter, Facebook, and Linkedin. We’ll show you how to use these powerful tools to join communities of other users and to build a new community around you and your business.

 Learn how to: 

• Watch and listen on Twitter to learn what customers are saying about your business, your products and what they want help with. Learn what information to share and when to talk about your business.

Read the rest of this entry »

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