Make sure customers know where to find you

June 13, 2009

bizcardimageSometimes the old way is just good enough to get the job done.

So why don’t more business people put their social networking contact info on their business cards, brochures and all the pens, cups and magnets they hand out?  Just wondering. Read the rest of this entry »


What inquiring business minds really want to know

May 28, 2009

logoSpent the morning with a lot of great business folks at the Northern Kentucky Chamber of Commerce Business Expo in Erlanger. Thanks to Kelly Jones of the chamber and Steve Jones of Jaap-Orr in Cincinnati  for the invitation to talk about putting Linkedin and Twitter to work.

About 125 sat in with us at the Receptions conference center; most use Linkedin; fewer use Facebook and about half use Twitter, which I think is a strong showing given the older age range of this group. While they’re active on social networking and communication sites, they wanted to know more about how to connect with potential customers and how to build or expand these relationships.

That was a main topic of my presentation this morning in Erlanger, Ky., south of Cincinnati. My slides and notes are shared on my Linkedin page.

I’m also sharing this reading list of tips, techniques and helpful hints from some of the best social media and communications experts. These will further answer many of the questions raised this morning by the N. Ky. chamber members and I wanted to make them available to you, too: Read the rest of this entry »


3 ways to write about your business

May 23, 2009
1038121_76724335People who are really smart about how to make money by selling insurance, investments, real estate or running a restaurant all say the same thing: “I don’t know what to write about my business. I don’t know what to say.”

As a result, you don’t know what to make of Linkedin, Twitter, Facebook, blogs and the rest of the booming social media and online communications tools.

You gotta be kidding, right? You’re the experts and the rest of us want to know more about what you’ve already figured out. So there’s opportunity for you to share some of your knowledge. There’s also a big opportunity for you to share some of yourself by joining online conversations and groups and getting to know people.

That’s what social networking is all about. And conversations online are in so many ways no different that conversations you have in person — if you approach them in these three ways:
Read the rest of this entry »


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