February 22, 2011
Chris Jensen has a simple idea that is really tough for many of us to pull off well.
“When 60 seconds just isn’t enough, podcasting is the innovative way to be heard,” Chris says.
He ought to know. He’s worked in radio and TV for years, and his business at Audio Concepts in Bath, Ohio, is to help businesses sound their best. Read the rest of this entry »
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Business, Customers, Facebook, Podcasts, Social Media, Video, You Tube |
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Posted by Chris Celek
January 31, 2011
Business owners frequently tell me that they’re uncomfortable with making decisions about what to say to customers online. They want to use Facebook or a blog but they don’t know what to write about. And they’re certainly not about to get in front of a camera to talk about their products or services and then share it on YouTube.
But customers want information they can use to solve a problem or answer a question today. They’re looking for tips, advice and insights that will help them. Businesses that provide that information — and do so without direct sales pitches — can build relationships with customers. Help them today and put yourself in position to do business when the customers are ready for you.
Customers also want information in a format that is immediate and easy to digest and in a format that they prefer. Podcasts allow your customers and potential customers to hear, in your own voice, the attributes and benefits of working with your company, says Chris Jensen, president of Audio Concepts in Bath, Ohio. And sometimes it’s just easier for a business owner to share information by talking about what they know and do in business. Read the rest of this entry »
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Business, Podcasts, Social Media | Tagged: Audio Concepts, audio recording, Bath Ohio, Business, Chris Jensen, Customers, Facebook, Facebook Fan Page, Linkedin, marketing, Podcasts, Social Media |
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Posted by Chris Celek
December 31, 2010
Forget the best-of-what-happened-in-2010 lists and top trends to watch in 2011. I’m tired of remembering and forecasting. Let’s focus on five steps to take now to grow your business.
Yes, 4 of these 5 tips are actions to do online. They are things you can do. Now. With little or no cost, except your time. So, here’s how to kick start the new year:
1. Tell people you exist. Otherwise, they won’t find you.
There are lots of ways to accomplish this with websites, blogs and social media but my must-haves include Google Profile for individuals and Google Places for your business; and the Local Listings Center on Yahoo and also on Bing. Read the rest of this entry »
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Business, Customers, Events, Facebook, Google, Linkedin, Listen, Maps, Search Rank, Social Media, You Tube |
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Posted by Chris Celek