Find, hire employees at the speed of Twitter

July 29, 2009

844460_39845064How fast can you hire an employee?

Grant Coffman did it within three days of finding a strong candidate using Twitter, the web-based communications tool.

Fast enough for you?

Grant is a registered financial services representative and division leader at Primerica in Sharonville Ohio who needed to fill a spot on his sales team in the northern Cincinnati suburbs. We met on a Monday morning to introduce social media and covered basics about how he might begin to use Twitter as part of networking to get to know people and build relationships that might turn them into customers.

“I went right in and told my boss that we needed to start using this,” Grant says. Read the rest of this entry »


Make sure customers know where to find you

June 13, 2009

bizcardimageSometimes the old way is just good enough to get the job done.

So why don’t more business people put their social networking contact info on their business cards, brochures and all the pens, cups and magnets they hand out?  Just wondering. Read the rest of this entry »


What inquiring business minds really want to know

May 28, 2009

logoSpent the morning with a lot of great business folks at the Northern Kentucky Chamber of Commerce Business Expo in Erlanger. Thanks to Kelly Jones of the chamber and Steve Jones of Jaap-Orr in Cincinnati  for the invitation to talk about putting Linkedin and Twitter to work.

About 125 sat in with us at the Receptions conference center; most use Linkedin; fewer use Facebook and about half use Twitter, which I think is a strong showing given the older age range of this group. While they’re active on social networking and communication sites, they wanted to know more about how to connect with potential customers and how to build or expand these relationships.

That was a main topic of my presentation this morning in Erlanger, Ky., south of Cincinnati. My slides and notes are shared on my Linkedin page.

I’m also sharing this reading list of tips, techniques and helpful hints from some of the best social media and communications experts. These will further answer many of the questions raised this morning by the N. Ky. chamber members and I wanted to make them available to you, too: Read the rest of this entry »