June 1, 2010
Google and the other search engines index all of the content of your Facebook fan page, so how you use photos matters for search ranking.
And, before you can meet and build relationships with customers, your business and your online presence have to be found. Actively and consistently updating your fan page will help you increase the opportunities to be found in searches and photos — among the most-popular content — should be a top priority for your business fan page.
The photos themselves cannot be searched. However, what can be searched — and what you should focus on, includes: Read the rest of this entry »
3 Comments | 
Facebook, Photo Galleries, Social Media | 
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Posted by Chris Celek
December 14, 2009
A conversation with a relative went something like this:
“Facebook is just a waste of time. I don’t use it with family or friends and I certainly don’t see how you would make money with it.”
Another conversation with a business owner in Dayton’s south suburbs went like this:
“I want to use Facebook for my business but I don’t know what to do with it and I don’t want to waste time on it.”
I share these because there are takeaways from both that are useful for businesses considering how to use social media to connect with customers.
Lesson from the first conversation: Read the rest of this entry »
2 Comments | Business, Facebook, Social Media | Tagged: Brueggers, Business, Childrens Hospital of Dayton, Dayton, Facebook, Facebook Fan Page, Jumpstart Java, Mason, Springboro | Permalink
Posted by Chris Celek
October 14, 2009
Video is for national brands with budgets big enough to buy network television time. Right?
Well, sure, but it’s also for your local business. It’s affordable and a compelling way to introduce yourself and your business to customers online. Companies like Schmidt Heating and Cooling in Cincinnati smartly use video on its web site and in its Yellow Pages advertising as a virtual way to shake hands and say hello. Minuteman Press of Lebanon (Ohio) created a television commercial and also posted a version on Google Video to quickly demonstrate all of its services and equipment. The Cincinnati Museum Center announced winners of contest with video on its Facebook Fan Page. And Jeff Zaret, VP of sales at National Processing Solutions in Centerville, Ohio, shares tips not about his company’s credit card processing but instead about ways to improve your customer service. He posted a series of three videos on YouTube.
Each of these approaches is different but they have this in common — their image and sound quality is professional. These are good-looking videos that send a clear message about each of the businesses. So I asked a pro how businesses can get this quality and how they should consider using video to connect with customers. Here’s what Mike Cornett, owner of Visual Media Concepts in Dayton, had to say: Read the rest of this entry »
4 Comments | Business, Facebook, Social Media, Video, You Tube | Tagged: Business, Cincinnati Museum Center, Facebook, Google, Google Video, Jeff Zaret, Mike Cornett, Minuteman Press of Lebanon, National Processing Solutions, Schmidt Heating and Cooling, Video, Visual Media Concepts, YouTube | Permalink
Posted by Chris Celek
Connect your business with customers with awesome web content, social media & videos 