At Dorothy Lane Market, social media equals ‘word of mouth’ with connections to customers

August 21, 2009

DLM home pageIt’s funny to read what the president & CEO wrote, if only because if you’ve ever shopped for bread, wine or seafood at Dorothy Lane Market, you get the message real fast that the grocery’s employees want to talk with you. They ask if you want that loaf of asiago cheese bread sliced, if you’ve considered the new summer rosé from one of their favorite French organic wineries, or if you’d like them to prepare a dinner of Crispy Dijon Tilapia for you.

So it’s funny, at least to me, that DLM boss Norman Mayne is surprised by how much his customers use social media, including Twitter and Facebook to talk with one another and with Dorothy Lane Market’s employees.

“Who knew that a short 140-character message could be so meaningful to so many people” Mayne wrote in his company’s August newsletter. Read the rest of this entry »


Why waste time on social media?

April 11, 2009

At a networking breakfast last month, the owner of an engineering firm wanted to know why anyone would use Linkedin, Twitter, blogs or any social media in their business. He couldn’t have been any more blunt.

“Why the hell should I waste time on that?” the owner said.

My answer to him, and you, is just as direct. Don’t.

Read the rest of this entry »


Engage your customers

March 28, 2009

Join me on May 28 for Tech Friday with the Northern Kentucky Chamber of Commerce in Erlanger.

Learn how to listen and have conversations with your customers and people you want to be your customers. Learn what to say and when to say it on social media sites including Twitter, Facebook, and Linkedin. We’ll show you how to use these powerful tools to join communities of other users and to build a new community around you and your business.

 Learn how to: 

• Watch and listen on Twitter to learn what customers are saying about your business, your products and what they want help with. Learn what information to share and when to talk about your business.

Read the rest of this entry »