What basketball has to do with your business and how you use social media

March 31, 2011

Twitter #UDrise Screen shot 2011-03-31 Here’s what I learned by spending the day on a college campus today, listening to college and pro basketball legend Bill Walton tell many of the smartest investment bankers and finance students how the lessons he learned in sports apply in their world.

The day’s lessons also apply to businesses that use social media to meet, connect and communicate with customers. Here’s how:

Walton played at UCLA for another legend, coach John Wooden, who Walton reminded the financial education conference participants, taught him that it’s never about how good a performer you are individually. It’s always about how good your team is.

The take-away for businesses is that they should not rely on one person to handle all of the duties on Twitter, Facebook, Linkedin, YouTube and where ever else the company needs to reach customers and partners. Can’t be done, not if you want to improve, grow and attract more friends, fans and followers. Read the rest of this entry »

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Posted by Chris Celek

Why your business marketing plan should include social media to be heard above competitors

February 22, 2011

Chris Jensen, president of Audio Concepts in Bath, OhioChris Jensen has a simple idea that is really tough for many of us to pull off well.

“When 60 seconds just isn’t enough, podcasting is the innovative way to be heard,” Chris says.

He ought to know. He’s worked in radio and TV for years, and his business at Audio Concepts in Bath, Ohio, is to help businesses sound their best. Read the rest of this entry »

1 Comment | Business, Customers, Facebook, Podcasts, Social Media, Video, You Tube | Permalink
Posted by Chris Celek

Use web video to introduce yourself, show off your business to attract customers

October 14, 2009

Video is for national brands with budgets big enough to buy network television time. Right?

Jeff Zaret videoWell, sure, but it’s also for your local business. It’s affordable and a compelling way to introduce yourself and your business to customers online. Companies like Schmidt Heating and Cooling in Cincinnati smartly use video on its web site and in its Yellow Pages advertising as a virtual way to shake hands and say hello. Minuteman Press of Lebanon (Ohio) created a television commercial and also posted a version on Google Video to quickly demonstrate all of its services and equipment. The Cincinnati Museum Center announced winners of contest with video on its Facebook Fan Page. And Jeff Zaret, VP of sales at National Processing Solutions in Centerville, Ohio, shares tips not about his company’s credit card processing but instead about ways to improve your customer service. He posted a series of three videos on YouTube.

Each of these approaches is different but they have this in common — their image and sound quality is professional. These are good-looking videos that send a clear message about each of the businesses. So I asked a pro how businesses can get this quality and how they should consider using video to connect with customers. Here’s what Mike Cornett, owner of Visual Media Concepts in Dayton, had to say: Read the rest of this entry »

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Posted by Chris Celek

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