You can do this: Best ways to connect your business to customers with social media right now

June 22, 2009

0622090840Excellent advice at Podcamp Ohio 2 at The Ohio State University on Saturday, June 20 came from a designer, who I expected would share ideas for what makes a web site attractive and usable.

We got that from Daniel Lewis of D. Joseph Design in Northern Kentucky and more. His ideas for what to say on social media sites are perfect for what businesses want and need to do to connect with customers.

Most important thing for business people to know: These tips from Daniel apply regardless of the web site or online service you use. There are lots from which to choose now. And today’s most-popular — Facebook, Twitter, Linkedin and Flickr, among them — may not be what you’re using 12 months from now.

No matter. Read the rest of this entry »


Make sure customers know where to find you

June 13, 2009

bizcardimageSometimes the old way is just good enough to get the job done.

So why don’t more business people put their social networking contact info on their business cards, brochures and all the pens, cups and magnets they hand out?  Just wondering. Read the rest of this entry »


What inquiring business minds really want to know

May 28, 2009

logoSpent the morning with a lot of great business folks at the Northern Kentucky Chamber of Commerce Business Expo in Erlanger. Thanks to Kelly Jones of the chamber and Steve Jones of Jaap-Orr in Cincinnati  for the invitation to talk about putting Linkedin and Twitter to work.

About 125 sat in with us at the Receptions conference center; most use Linkedin; fewer use Facebook and about half use Twitter, which I think is a strong showing given the older age range of this group. While they’re active on social networking and communication sites, they wanted to know more about how to connect with potential customers and how to build or expand these relationships.

That was a main topic of my presentation this morning in Erlanger, Ky., south of Cincinnati. My slides and notes are shared on my Linkedin page.

I’m also sharing this reading list of tips, techniques and helpful hints from some of the best social media and communications experts. These will further answer many of the questions raised this morning by the N. Ky. chamber members and I wanted to make them available to you, too: Read the rest of this entry »


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