Put Google Places to work for your business for free

July 31, 2010

Celek Media Consulting example of Google Places page with map, coupon information.Among the tools Google offers for free to business are Places and Maps along with a nifty coupon service.

You want to take ownership of the information Google displays about your business in Google Maps by creating a Google account and claiming your business profile. Google will call or e-mail your business to confirm that you indeed represent the business. Google provides PIN that you enter online to authenticate your business account.

Then make sure that all of the information about your business is up to date, accurate, and includes the keywords you’ve identified about your business, products and services, location and customers to help improve your search ranking. Read the rest of this entry »

Comments Off on Put Google Places to work for your business for free | Business, Coupons, Google, Maps, Search Rank, Social Media | Tagged: , , , , , , | Permalink
Posted by Chris Celek

So many social sites, where’s a business to start?

March 30, 2010

Talked this morning with the All Stars Networking group in Mason, Ohio, whose members look for ways to help each other grow their businesses in the Cincinnati and Dayton areas. Business people often ask, “I think I should be using Twitter (… or Facebook or fill-in-the-blank name of any popular social media site). Can you come over and help me set it up?”

Sure, I always answer. But, what do you want to do with it?

That’s the question that CMO.com helps businesses answer. The info site for chief marketing officers says that 2010 is the year that companies will heavily invest in social media. That headline should be enough to prompt small businesses to ask how they should connect with customers using social media. But, where to start? And, which of the dozens of social media sites, tools, services and communities to use? Read the rest of this entry »

1 Comment | Business, Social Media | Permalink
Posted by Chris Celek

What you can learn by watching, listening to how other businesses use Facebook Fan Pages

December 14, 2009

A conversation with a relative went something like this:

“Facebook is just a waste of time. I don’t use it with family or friends and I certainly don’t see how you would make money with it.”

Another conversation with a business owner in Dayton’s south suburbs went like this:

“I want to use Facebook for my business but I don’t know what to do with it and I don’t want to waste time on it.”

I share these because there are takeaways from both that are useful for businesses considering how to use social media to connect with customers.

Lesson from the first conversation: Read the rest of this entry »

2 Comments | Business, Facebook, Social Media | Tagged: , , , , , , , , | Permalink
Posted by Chris Celek

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