Make friends, then sell ’em a house

April 2, 2009

1108380_74849221A real estate agent who’s in business in the northern Cincinnati suburbs asked if we could talk about ways to improve his web site.

My response surprised him.

“Don’t do anything to your web site now,” I said. Instead, “Let’s talk about what you want to accomplish.”

And, by the way, how much time are you willing to invest to get it done?

The Realtor didn’t have his answers right away. I didn’t expect him, too. But I wanted him to understand that our conversation should not be about whether the design of his web site is dated or whether he should be Twittering or expanding his use of Linkedin and other social media sites.

The more important questions in my mind need answers first: Read the rest of this entry »

1 Comment | Business, Social Media | Tagged: | Permalink
Posted by Chris Celek

Engage your customers

March 28, 2009

Join me on May 28 for Tech Friday with the Northern Kentucky Chamber of Commerce in Erlanger.

Learn how to listen and have conversations with your customers and people you want to be your customers. Learn what to say and when to say it on social media sites including Twitter, Facebook, and Linkedin. We’ll show you how to use these powerful tools to join communities of other users and to build a new community around you and your business.

 Learn how to: 

• Watch and listen on Twitter to learn what customers are saying about your business, your products and what they want help with. Learn what information to share and when to talk about your business.

Read the rest of this entry »

Comments Off on Engage your customers | Business, Facebook, Linkedin, Social Media | Tagged: , , , , , , , , , , , | Permalink
Posted by Chris Celek

Interviewed by social media leader

March 21, 2009

ShaneBlogSiteYou never know where the next great ideas will be found. Often, they’re not where you expect, which is why it’s exciting for me to run into people like Shane Haggerty online.

Shane’s the PR director for a vocational high school and adult career education center in central Ohio. Not the first place many of  us might look for best practices for social media. But look more closely and you’ll find a leader who’s put Twitter, You Tube and Facebook, among others, to work on behalf of his school community. Just as important, he gives alot of his time to helping other school public relations directors, the Ohio Department of Education and community groups learn about social media, too.

What I like about Shane’s approach is that he’s made using social media a seamless part of his work, another way to communicate with students, parents and the community served by his school. We can all learn from watching how he does it.

So when Shane said in a direct message on Twitter that he’d like to interview me for his blog, I was honored and worried all at the same time. This guy is good at what he does; what, oh what can I share that’s new or helpful to him?

You be the judge. Read the rest of this entry »

Comments Off on Interviewed by social media leader | Schools, Social Media, Twitter | Tagged: , , , , | Permalink
Posted by Chris Celek

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