Put Google Places to work for your business for free

July 31, 2010

Celek Media Consulting example of Google Places page with map, coupon information.Among the tools Google offers for free to business are Places and Maps along with a nifty coupon service.

You want to take ownership of the information Google displays about your business in Google Maps by creating a Google account and claiming your business profile. Google will call or e-mail your business to confirm that you indeed represent the business. Google provides PIN that you enter online to authenticate your business account.

Then make sure that all of the information about your business is up to date, accurate, and includes the keywords you’ve identified about your business, products and services, location and customers to help improve your search ranking. Read the rest of this entry »


Use photos to improve your search ranking

June 1, 2010

Cadillac Jacks Sports Bar and Grill Facebook fan page photo pageGoogle and the other search engines index all of the content of your Facebook fan page, so how you use photos matters for search ranking.

And, before you can meet and build relationships with customers, your business and your online presence have to be found. Actively and consistently updating your fan page will help you increase the opportunities to be found in searches and photos — among the most-popular content — should be a top priority for your business fan page.

The photos themselves cannot be searched. However, what can be searched — and what you should focus on, includes: Read the rest of this entry »


Put the focus on your customers with photos

May 31, 2010

Kim Lyon Exciting Windows! Facebook fan page photosPhotos are among the most- popular content on web sites. You can use them to highlight your products and services, your employees, facilities and equipment.

You also want to use them to recognize your customers and how they use your products and services.

Take photos of customers when they visit your business or nonprofit.

Take photos when you sponsor events at your location or in your community.

Read the rest of this entry »